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Máster in Marketing & Sales - Presencial
15.000 euros
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EAE Escuela de Administración de Empresas - España
Master - Máster in Marketing & Sales - Madrid - España
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Máster in Marketing & Sales.

Campus: Barcelona y Madrid

Convocatoria'18: Octubre

ECTS: 70

EDAD: 21-40

Program description:

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market.

Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

Top five reasons for taking EAE’s Master in Marketing & Sales in Spain:

Key points

1- International Residential Program: On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (USA). This residential program is available at an additional charge to the student.
2- Advisory Board: The master's curriculum is developed jointly with the Marketing and Communication Advisory Council, which comprises 23 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa and Dockers, amongst others.
3- AME and ADIGITAL: EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organisation the aim of which is to enhance the value and recognition of the Marketing profession and activity. ADIGITAL is the largest multi-sector partnership of the Digital Economy.
4- One of the best Master in the area: The Master in Marketing and Sales is one of the best according to the El Mundo ranking. It stands as the second best Marketing Master's Degree in Spain. The ranking is significant because the course is given 100% in English. It also enhances its graduates' employability.
5- Marketing Plan: Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired on the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the company's strategic development.

Admission Process and Degree


Participants who successfully complete the program will receive the qualification of Master in Marketing & Sales from EAE Business School. In addition, students who fulfill the establioshed academic requirements will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona) or the Master in Marketing & Sales degree from Universidad Rey Juan Carlos (if studying in Madrid).

In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions.


The main objective of the admissions process is to ensure candidates' suitability for the program, by looking at their professional experience and their academic background.

Our aim is for all participants to make the most of the experience we offer through a context in which they may develop a long-term relationship with classmates, lecturers and alumni.

In order to start the admissions process, the form has to be filled in so that EAE's Academic Committee can consider the application. If the decision issued by the Academic Committee for the requested program is positive, the candidate can complete their enrolment.

Course Contents:

Course contents in the Master in Marketing & Sales:


MODULE 1 - Organizational Management     -
  • Business and marketing planning process in organizations     5 ECTS
  • Market research, information management and decision making     5 ECTS
  • Financial impact of strategic decisions     5 ECTS
  • Marketing in digital environments     5 ECTS
MODULE 2 - Strategic Marketing    
  • Creating value in businesses     5 ECTS
  • Delivering customer value     5 ECTS
MODULE 3 - Strategic Market Planning    
  • Sales and marketing strategies     5 ECTS
  • Managing customers and key accounts, new models of business organization     5 ECTS
  • Business strategies for customer-centred marketing     5 ECTS
MODULE 4 - Final Master Thesis    
  • Final Master Thesis     15 ECTS
MODULE 5 - Minor    
  • Minor     10 ECTS

Cronograma de ESTUDIO MADRID

MODULE 1 - International Marketing Management & Market Globalization    
  • Strategic management of international marketing: Competition and keys to success in global markets     6 ECTS
  • Marketing professional development in a global enviroment     6 ECTS
MODULE 2 - Strategic International Market Planning    
  • Global markets: research and identification of the value proposal     6 ECTS
  • Creating value in international markets     6 ECTS
MODULE 3 - Management of Value in Global Markets    
  • Economic and financial management of the strategic decisions of international marketing     6 ECTS
  • Digital marketing in international enviroments     6 ECTS
MODULE 4 - Go to Market    
  • Delivering value to international customers     6 ECTS
  • Sales strategies and international comercialization     6 ECTS
MODULE 5 - Internship    
  • Internship     6 ECTS
  • Final master thesis     6 ECTS
MODULE 6 - Minor    
  • Minor     10 ECTS

Funding Schemes and Grants

EAE offers special funding, grants and financial support conditions for all candidates accepted on the School’s programs.


    SME Comprehensive Development Grant. Within its advanced business training project, EAE responds to the needs of small and medium enterprises (SME) by strengthening and implementing strategies for improving competitiveness; the comprehensive development of organizations and the people in these organizations are key factors within our institution.

    Women's Executive Grant. Over 40% of our students are women with an average age of 33. This shows EAE’s capacity to train students who are fully mature in both professional and personal terms, and who need to balance their family, personal and training activities. With the aim of strengthening, advancing and consolidating the women's professional activity, EAE offers a financial support program designed specifically for this segment of professionals. The candidates’ managerial potential and leadership are two crucial qualities taken into account in assessing applications.

    Accredited Disability Grant. With the aim of promoting and contributing to the professional development of the disabled, EAE runs a grant program for professionals in this segment.

    EAE Academic Excellence Grant. EAE rewards students with the best academic report. Candidates who present an academic report with an average score of 9.5 or above can apply for the EAE Academic Excellence Grant.

    Entrepreneur Grants. Designed for managers of SMEs, freelancers and professionals who want to start a business project.

    Executive Grants. Aimed at executives, middle managers and qualified professionals who plan to take on positions of responsibility.


    Fundación Carolina. Lifelong training grant that encourages cultural and scientific cooperation between Spain and Latin America, promoting exchanges between professionals. It is aimed at Latin American and Spanish specialists and professionals who can demonstrate their need to move to the other region to continue their training.

    MAEC – AECID Grant. This grant contributes to the further education and professional development of foreigners and young university students with an advanced university qualification and, on some programs, university students in their final year. Definition of financial support: II-B.

    Program grants: Grants for students from abroad studying Master Degrees or specialization programs at Spanish universities and non-university centres of education.
    Financial support for training workers regulated by the Fundación Tripartita. The State Employment Public Service offers financial support through the Fundación Tripartita to all people currently actively employed and making Social Security contributions and who have received individual training permission from the company. Refusal of permission must be based on organizational or production reasons. The purpose of the financial support is to allow tuition for an official qualification or a university’s own qualification. In return, the company receives a Social Security allowance for each employee that has been granted permission. The allowance is equivalent to the salary costs for the working hours that the employee has put into training, up to a maximum of 200 hours per employee granted permission per academic or calendar year.

    SOC The SOC offers subsidies and grants to unemployed people who take part in training activities on our Master and Postgraduate programs at EAE Business School.

    AGAUR Agència de Gestió d’Ajuts Universitaris i de Recerca (University and Research Financial Support Management Agency). The agency offers university postgraduate loans with extremely attractive conditions.


The Master in Marketing & Sales pursues the following aims:

1.DEVELOPMENT. Knowledge skills and attitudes within the marketing department. The course involves:

a) Understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company’s strategic management.

b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.

c) Developing the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and adapting the company’s strategy according to possible scenarios.

d) Controlling the bases of the different marketing mix policies in the company.

2.NEW MARKETING AND COMMERCIAL TRENDS: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.

3. MANAGEMENT SKILLS: To enable participants to succeed in their professional life:

a) Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment.

b) Reaching a full understanding of the organizational processes, in particular, those that allow professionals to create and improve corporate value.

c) Analysing the market situation, defining different scenarios, establishing opportunities and defining the business strategy and how to implement it.

Antes de inicio del curso:

Antes de comenzar las clases, EAE pone a disposición de los alumnos de Grado el aula de Bienvenida Online, espacio en el que pueden descubrir más sobre la Escuela, los profesores, los servicios o el Programa.

Además, una semana antes de estrenarse en las aulas, los alumnos asisten a la Welcome Week de EAE, cinco días de charlas y actividades en las que se presenta toda la información y ayuda que necesiten para dar sus primeros pasos. Durante esta Welcome Week, los alumnos también participan en el ya famoso entre la comunidad EAE Outdoor, una jornada destinada a romper el hielo entre los futuros compañeros de clase a través de actividades de teambuilding, destreza, coordinación, comunicación y creatividad.
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